A well-known business name on the caller ID boosts brand credibility and allows customers to trust your company. Moreover, it helps reduce the number of calls rejected by customers or potential clients who are unwilling to speak with an unknown caller.

However, a caller cnam lookup isn’t the only tool for businesses to ensure transparency in their outbound calling. In an era where phone scams and unwanted telemarketing calls are increasingly common, having accurate caller ID information can help you protect your customers’ trust and avoid losing out on business.

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The CNAM (Caller Line Identification) database, also known as the LIDB or the line information database is a national system that stores names for business and personal telephone numbers in the United States. When a caller dials a telephone number in the US, the telephone carrier that serves the destination subscriber performs a CNAM lookup to find out what name to display on the calling party’s Caller ID. Depending on the subscription agreement, the originating caller may pay a fee for this service to the telco that holds the CNAM data for the calling party’s telephone number.

When you enable CNAM for your Plivo US phone numbers, you can take your customer experience to the next level by allowing your customers to know who they’re talking to from the first ring. This is one of the key elements that can make a huge difference in your customer experience, which ultimately impacts your bottom line.